Medical Marketing and PR
Grow your brand and drive predictable monthly referrals with DigiMed’s AHPRA compliant marketing & PR services.
By 2021 video will account for 80% of all consumer Internet traffic and 51% of the world’s top marketers rate video as an unrivalled ROI tool. Personalised video drives leads and answers your patients most-asked post-op queries 24/7.
In the newsFind out the latest health care trends in the 2018 AFR Future of Health conference report. DigiMed’s Jane Worthington co-hosted the roundtable at the event, attended by 240 of Australia’s key health care care opinion leaders and influencers.
Patient/GP EducationWith the Federal Government’s recent prediction that medical specialists will be in oversupply by 7000 in 2030, proactively engaging with community and GP education events has never been more important.
GP NewslettersGP newsletters with personalised, relevant news content put your brand, locations, hospitals, and procedures top of mind with local referrers – fostering new business growth and expanding your referral base.
Mobile WebsitesSmartphone use is set to increase 50% in the next four years. Google ranks mobile friendly websites higher and penalises those that are not. Your website is the storefront of your practice so mobilise today – because 54% of millennials now find their doctor online.
Bespoke Design & PrintingDr Who? Let our Walkley award-winning news photographer create an engaging poster for your rooms, while our designers can craft a logo for your specialty or a bespoke business card that is 3x-standard-thickness premium eggshell – and can’t be bent.
Percentage of all consumer Internet traffic expected to be video by 2021
Increased clickthrough with emails that contain video ~ Forbes
Average Google organic ranking page for DigiMed clients
What is SEO /Seach Engine Optimization?
Search Engine Optimisation is the way Google ranks your website organically or through earned trust, as opposed to paid Ad campaigns. This can be done through better of structuring your website, improved keywords, fresh posts, personalised videos, news stories, social media and photos.
Are mobile websites worth it – and do I need to upgrade my current website?
Today there are 6 billion mobiles in the world and in 2020 there will 20 billion according to Gartner. Google rewards mobile-friendly websites in its rankings and penalises those that are not. In 2016, mobile searches overtook desktop searches for the first time and mobile use continues to increase exponentially. If you website is more than 5-10 old, there’s a good chance it is not mobile optimised – email us today for a complimentary analysis of your website’s mobile capabilities.
GP v online referrals – which is better?
Doctors and medical referrals will always play a vital role in the patient journey but the new digital democracy means that the marketing paradigm for medicine has undergone significant shift in recent times. TV and print advertising channels have dropped and the patient pathway to treatment almost invariably involves online research before patients seek advice from doctors, family and friends.
Medical review sites like Whitecoat, RateMD and Google are also playing an important role in providing patients more transparency about the customer experience. Read this story about the growth of doctor ratings websites in 2018 by DigiMed’s Jane Worthington.
Blogs v Linked in
Blogs are useful for existing patients, but new patients who are not on your website will probably never see it! Many doctors use LinkedIn to showcase their own surgical innovations and achievements. Facebook is also a useful tool for some specialties while Instagram has recently extended its videos from a few seconds to a minute – a good way to showcase what you do well with what your patients need most.
Video … why you shouldn’t do it yourself
It’s easy to get someone in the office to point and shoot, but it takes a professional to craft compelling stories that are authentic and impactive. Unique videos also drive Google rankings more than the same video shown across multiple specialist websites. Indeed, “video first” is a term coined by Facebook and refers to the phenomenal growth of busiensses and consumers producing their own videos.
How should I best prepare for custom video?
- All our videos will be scripted to autocue. To save time and money on editing (three takes only are inclusive), practice in front of a mirror.
- Time yourself speaking the script – does it fit in the allocated time? If not cut the content or add to fit the time slot, with 5 seconds either side for intro and outro.
- Wait for three seconds after your shoot director speaks to commence your spiel so there is room for editors to splice.
- Use hand gestures to illustrate a point occasionally, but not every point.
- Speak in a natural voice and keep it just over medium pace. However rushing will impact credibility.
Your One-Stop-Shop Marketing SolutionAre you a doctor or allied health professional looking to increase your reach and referrals? Do our 2-minute marketing quiz to find out how to drive new patient enquiries.
Enter your details for a FREE 45-minute Strategy Session
Suite 6/71 Wilson St, Newtown NSW 2042 Suite 109/434 St Kilda Road. Melbourne, VICTORIA, 3004 M: 0403 824 833 E: [email protected]