Mental Health Marketing

Mental Health in 2024 is arguably Australia’s greatest health challenge.

In the past two years, 42.9% of Aussies reported experiencing a mental health condition in their lifetime (ABS).

Nearly 40% of young Australians have been living with a mental health disorder for 12 months or longer; and 71% of GPs say mental health is Australia’s greatest emerging health issue. (Sate of the Nation RACGP 2023).

DigiMed Australia is a trusted leader in medical marketing for doctors, health organisations and medical services – and we are now delighted to offer competitive options for mental health professionals in Sydney and Melbourne, looking to cultivate their patients’ wellbeing through empathic, sensitive marketing.

We can create mental health websites for

• GP Mental Health Marketing 
• Psychiatrist Medical Marketing 
• Psychologist Medical Marketing
• Anxiety & Depression Specialist Marketing 
• Trauma Therapist Marketing  
• Psycotherapist Marketing 
• LGBTIQ+ Mental Health Therapist Marketing

Or core mental health services include

• Creating websites and SEO to target new patients and reinforce key mental health education when your patient is at home.   Pricing here.   
• Intergenerational mental health campaigns that create nuanced, meaningful messages for the right audience.  
• We understand that men are often afraid to speak about mental health for fear of losing face; while younger Australians see the mental health discussion as far less taboo but need sharp, simple messaging.
• We are also passionate about culturally-aware campaigns to service Indigenous Australians, (which currently have nearly  a threefold increased rate of suicide than Australia’s general population); and LGBTIQ+ campaigns provide compelling messages to a community that has a tenfold increased risk of suicide than the general population (Lifeline).

Other mental health care services include

• Multidisciplinary Mental Health Videos (peer workers, psychiatrists, psychologists, pain experts), using professional news journalists and news crews 
• Social Media campaigns to illustrate important days on the mental health calendar such as World Suicide Prevent Day, Men’s Health Week, R U Ok? Reconciliation Week and National Carers’ Week  
• Logos, stationery, branding, business cards and other templates for mental health professionals. 
• Opportunities to work with peer support workers and other medical key opinion leaders in mental health.
• Hosting and organising mental health events.

For new mental health providers our annual plan is $660pm plus GST paid over 12 months.

This package, with first three months paid in advance includes

✔️ A five-page page website
✔️ Home, Conditions, Procedures, FAQs, Locations
✔️ 8 artist designed banners (4 mobile, 4 desktop)
✔️ Off page and on page SEO, 20 backlinks
✔️ First year of hosting on high-speed Australian server
✔️ Photography theatre or rooms (2 hours) 
✔️ Artist designed wireframe and 20 stock shots   
✔️ Logo up to 3 choices included only 
✔️ Referral template, business cards, letterhead, financial consent form* 
✔️ GP newsletter letter x 1 page written, designed 
✔️ Handlebars to Facebook and LinkedIn on website
✔️ Keywords and competitor report for your conditions, treatments locations   

*Printing not included

We also provide monthly plans for established providers for $1200pm plus GST paid over 12 months.

This package, with first three months paid in advance includes

✔️ 6 hours of quarterly SEO 
✔️ Facebook optimisation   
✔️ Facebook media posts x3 per month
✔️ Up to $30 boost per post paid to Google.
✔️ GP database for 200 local referrers
✔️ Unlimited Stock Shots
✔️ Quarterly GP Newsletter 1-2 pages
✔️ Competition, growth strategy and marketing plan 
✔️ 2 x 1.5 minute videos, rooms photography 
✔️ Minimum of 12 months
✔️ Negative reviews advice, patient review strategy 
✔️  Crisis management up to three hours (excludes legal)

* Monthly SEO may be recommended instead of social media. Ask us what is best suited for your practice, location and specialty.  

More on pricing here. 

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